
The Etheridge Group
About The Etheridge Group:
From the scenic mountains of North Carolina to the picturesque Lowcountry of South Carolina, The Etheridge Group, led by Brian and Allyson Etheridge, epitomizes excellence in real estate. With over 40 years of combined experience, this top-producing duo has earned a distinguished reputation in the industry, recognized for their meticulous attention to detail and exceptional negotiating skills.
The Etheridge Group's journey began in the charming towns of Cashiers and Highlands, North Carolina. Brian started his career working for a developer, while Allyson focused on general residential real estate. Their expertise and dedication soon led them to Asheville, where they founded an award-winning real estate firm. Their success in Asheville culminated in the firm's acquisition by one of the Carolinas' largest real estate firms.
In 2019, Brian and Allyson expanded their focus to Hilton Head Island, South Carolina, marking a new chapter in their storied career. Under Allyson’s leadership, The Etheridge Group has achieved remarkable milestones, including over $450 million in closed sales volume and more than 600 transactions. Their influence extends further through their teams, which have collectively managed over $1 billion in closed sales and 3,250 transactions.
What sets The Etheridge Group apart is their personalized approach to real estate, meticulously aligning clients' lifestyle aspirations with the perfect property. Their extensive knowledge in remodeling and renovating homes—gained through personally moving over 20 times—adds a unique perspective to their services. Their partnership with Daniel Ravenel Sotheby’s International Realty and Premier Sotheby’s International Realty enhances their reach, leveraging a global network and cutting-edge marketing to showcase listings.
At The Etheridge Group, luxury service transcends price points. Brian and Allyson ensure that every client receives an unparalleled level of white-glove service, creating memorable experiences that extend well beyond the transaction. Their commitment to excellence and client satisfaction remains the cornerstone of their distinguished practice.


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