Last week, Morgan Cirillo traveled to Sotheby’s International Realty Headquarters, located in Madison, New Jersey to attend an annual, invitation only Marketing Summit. As the representative from Charleston’s Daniel Ravenel Sotheby’s International Realty, Cirillo was one of 49 attendees from Sotheby’s International Realty offices all around the world.
During this two day event, speakers like CMO Wendy Purvey and Tony Dolceamore, Global VP of Affiliate Services, reviewed the effectiveness of the 2016 marketing plan for Sotheby’s International Realty and began a dynamic conversation about the goals and changes for 2017.
Presented by the Interactive Marketing Specialist, Chris Donadio, was an announcement that all videos from the Sotheby’s International Realty website that use a particular platform would be automatically shown on the websites of: Mansion Global, Luxury Estate, and New York Times. This change will bring added exposure to listings through the impressive videos created by all offices worldwide and will take the user from a static photo to an immersive media experience.
Christian Russo, Director of Interactive Marketing was thrilled to announce that Sotheby’s International Realty beat Zillow and Realtor.com to host 3D tours on their website. This was a strong announcement that emphasized the fact that the Sotheby’s International Realty brand is always on the cutting edge of technology.
In addition to the entire Marketing Team, CEO Philip White joined the group on the second day, to welcome and thank them for their presence at the Summit.
This Summit was a collaborative experience between marketers from Maui, Boston, Rome, Seattle, Shrewsbury, Aspen, Portugal, Helsinki, Scottsdale, and many more. While there were many different languages spoken at the event, there was one underlying language that was understood by all – the importance and significance of the Brand that is Sotheby’s International Realty.