Brand Heritage
Since the founding of the Sotheby’s Auction house in 1744, the Sotheby’s name has earned renown as a marketer of the worlds most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s Offices around the world. Our association with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge.
With our unique partnership, we offer the Charleston real estate market unprecedented exposure and worldwide presence as one of the premier destinations in the world. Charleston has long been a well known destination for its remarkable homes and rich historical heritage. When Sotheby’s invited Daniel Ravenel Real Estate to join their international affiliation, they trusted in the company’s long tradition of high quality service and market knowledge. The marriage of the well-known Daniel Ravenel name and Sotheby’s International has created a powerful brand in the Charleston area, and we continue to fulfill our long standing promise of excellence, value and honesty every day.
"When Sotheby’s invited Daniel Ravenel Real Estate to join their international affiliation, they trusted in the company’s long tradition of high quality service and market knowledge."
Distinguished Referrals
Helping our clients navigate the world of real estate is what truly sets us apart. Another differentiator is our ability to connect buyers and sellers globally. Our referral system boasts hundreds of “connections” per month coming from two channels – real estate and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents. In addition, our powerful print products and numerous online collaborations with best in class publications promote the brand internationally and drive referrals across the entire Sotheby’s network.
Another tool to drive referrals is the e-Gallery: a real time, dynamic property slide show designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.
Global Marketing
We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining high quality photography and striking narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally, and globally.
Also available is participation in our exclusive Global Distribution Program where copies of this brochure will be distributed to hundreds of offices within our real estate network as well as Auction House locations globally. Not other real estate company has the ability to provide this exposure which means your home will be viewed by potential buyers not only within the Charleston and Southeast markets, but around the world.
"By combining high quality photography and striking narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally, and globally."
Award-Winning Corporate Exposure
Our global brand advertising campaign, Essence of Extraordinary, is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s essence- the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.
Sotheby’s At Auction Magazine is one of many branded opportunities to promote the Sotheby’s Realty network of homes and brokerages. The magazine showcases the full range of Sotheby’s offerings around the world through high quality, quarter and third page listing advertisements. Uniting the most important pieces of fine and decorative art and precious objects offered at each of Sotheby’s auction locations: New York, London, Hong Kong, Milan, Geneva, Doha, and Amsterdam. The exclusive dedicated real estate advertising section featuring Sotheby’s homes worldwide provides essential reach and precise marketing to some of the most affluent, educated, and international audiences available today.
RESIDE Magazine
Another example of the spectacular brand advertising promoted through Sotheby’s Corporate is RESIDE, honored with the Hermes Creative Award, which recognizes outstanding Design and editorial creative excellence. Out of over 4,000 entries received, only a small percentage of entrants were recognized, a fact which validates this award wining magazine as a leader among print publications. Access to many of the world’s wealthiest clientele is made available through the pages of this publication. The Gallery features property listings and is designed to showcase our network of exceptional homes to an audience of over 100,000 readers with an average income of $600K.
