Direct Mail and Email Marketing
Typically, the greatest interest in a property occurs within the first weeks that it is on the market. To effectively capitalize on this attention, we will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding areas, and to our sphere of influence. Our efforts include customized postcard and flyer mailings, aggressive email campaigns to include local realtors and prospective buyers, and social media buzz around your property. By employing consistent, unique and customized direct mail campaign we will be able to skillfully market your home to make the impact it deserves.
"By employing consistent, unique and customized direct mail campaign we will be able to skillfully market your home to make the impact it deserves. "
A powerful Local Resource: DanielRavenelSIR.com
With 90% of buyers using the Internet or a real estate professional to find a home the actually purchased, it is essential that we employ a multi-cannel digital marketing plan. Therefore your home will receive targeted local exposure on danielravenelsir.com that complements the worldwide reach from sothebysrealty.com. Your home's presence on DanielRavenelSIR.com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location but also by their desired lifestyle and unique amenities.
Featuring a powerful interactive map search coupled with a full MLS search, DanielRavenelSIR.com is well positioned to deliver the kind of rich content and user interactivity the modern web user has come to expect. With constantly expanding area descriptions including community info and useful links, our local site is a resource to home buyers near and far. Your home will be featured as one of our exclusive listings with an interactive slideshow and user friendly ways for users to request more information from one of our qualified agents. Not only is our site optimized for search engines, but we have a number of advertisements on highly trafficked local websites driving traffic directly to DanielRavenelSIR.com
Mobile Apps
Daniel Ravenel Sotheby’s International offers a mobile app for IPhones and Android phones that offers fast, easy access to local homes for sale or rent. Interfacing directly with Charleston’s MLS, this app gives buyers the power to look up any listing in the tri-county area including info such as price, square footage, number of bedrooms and bathrooms, even a mortgage payment estimate. With mobile and tablets fast becoming a popular alternative to traditional computers as a way to connect to the internet, this app is designed to promote our listings in a real and tangible way.
Powerful Features Include:
• Direct contact to one of our local agents
• Ability to save information for future use
• Map functionality which displays listings on an interactive map
• Dynamic map displaying all homes for sale and rent
• Numerous photos, and access to the full listing details
• Ability to send the app to a friend's device
In addition to the well established mobile app, a new release has been designed specifically for the Ipad. To enhance your search for a home, the Sotheby’s International Realty iPad app not only offers extraordinary homes for sale, for rent and recent home sale prices, but also provides the ability to hone your property search based on local points of interest and lifestyle. It empowers buyers to get to know the neighborhood where they are considering buying or renting.
Social Media
With facebook.com boasting more than 400 million active users, of which 70% reside outside the United States, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our twitter account allows hundreds of people and organizations to follow and receive updates on the latest news and information with the Sotheby’s International Realty network. Daniel Ravenel Sotheby’s International Realty has a strong local presence on Facebook, with posts relating to the real estate market, current listings, office news and messages from Sotheby’s international network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools.
"Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools."
Charleston Magazine
Capturing the style, character and beauty of Charleston and the Lowcountry, Charleston Magazine has been a distinctive voice and presence in the region for more than 35 years. Charleston Magazine is the premier print publication in the Charleston area and features rich and diverse editorial content tied to living in Charleston. With an average of 130,800 readership per issue, this magazine is not only well read and respected in the Lowcountry, but reaches far beyond the borders of South Carolina. Issues area heavily distributed in top ranked hotels in the area including The Sanctuary at Kiawah, The Market Pavilion Hotel, The Mills House, Rennaisance, Wentworth Mansion, Vendue Inn, and Charleston Place, among many others. Oft cited by agents as the catalyst for a new client calling about a property, Charleston Magazine is a well-used resource for buyers interested in Charleston real estate from all over the United States. Our partnership with Charleston Magazine includes full page ads and listing ads on a regular schedule, allowing us the opportunity to promote your home in a variety of different ways.
